Brand
Jarvislabs brand guidelines
Logos, colors, type, and usage rules for partners, press, and anyone producing Jarvislabs material. One download, no guessing.
Name
Jarvislabs. One word.
Capital J only, matching the logo. Never "Jarvis Labs", "JarvisLabs", or "JARVISLABS". The domain is lowercase: jarvislabs.ai.
Logo
Two variants, one rule each
Match the variant to the background. Clearspace equal to half the mark's height on all sides; minimum 24px logo height digital, 10mm print. Never recolor, stretch, or add effects.
Color
One blue on near-black
Blue means interactive or the one point of emphasis. White means data. Gray means labels. No green, no purple, no gradients.
Dark surfaces — default
Surface
#0a0a0f
Raised surface
#14141f
Accent
#4477e0
Accent light
#6b93e8
Light surfaces — ads, print
Background
#ffffff
Soft background
#f8f9fb
Ink
#111827
Accent on light
#2f5cbe
On white, #4477e0 is for fills and large text only; use #2f5cbe for accent-colored body text and small links.
Typography
Geist, and nothing else
Geist for display and body, Geist Mono for stats, prices, and code. Both are on Google Fonts. Fallbacks: Inter, then system sans; JetBrains Mono, then system mono.
Geist
The AI Cloud.
Headings extrabold with tight tracking. Body at 16px minimum.
Geist Mono
jl ssh h100-7x2k
Stats, prices, commands, kickers, and fine print.
Voice
Numbers over adjectives
Builder talking to a builder. Short sentences, real product names, honest edges. If a claim has no number, it isn't a claim.
Approved stats
- 27,000+ AI developers
- 50M+ GPU hours served
- <90s instance launch
Hard rules
- Never "cheapest." Prices only in pricing contexts.
- GPU names text-only: "NVIDIA H100 SXM." No NVIDIA logos.
- Claims only from the approved stats above.
- Products by name: Templates, On-Demand VMs, Serverless.
Questions, or need something not in the kit? Write to support@jarvislabs.ai.